Daunt’s strategy is a smart one that flies in the face of conventional thinking around centralization, standardization and efficiencies. Maybe he’s even wondered how Barnes & Noble could become more like those thriving indie shops-how a bookselling giant, a household name, could feel “smaller” in order to become more of a community for readers, a place of authenticity, a place of reality in a world of filters and Instagram and TikTok. Daunt has asked himself these same questions. Why is it that these indie bookstores are defying expectations? If success were just about getting books quickly and conveniently, we’d just go online to buy them, wouldn’t we? The assumption, particularly with the quarantine and lockdowns, was that small independent stores were doomed. And while some stores are indeed no longer in business, others have emerged with strength.
Yes, a lot of stores have experienced tough times recently, yet indies have been working hard to set themselves apart. What The Independent Stores Can Teach The Mega One-Stop Shops As we navigate the Covid-19 pandemic and start the long process of recovery, what will bring shoppers through Barnes & Noble’s doors may not be the desire to simply purchase a book, but the desire to be a part of something in the community. I would suggest that is something shoppers will remember, talk about and that will bring them back.
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